Customizing Your Apps: tvOS

The following elements go into the customization of your tvOS app:

  • Splash
  • Logo
  • Gate background
  • Button color
  • Top bar color

TV Splash

The Splash Screen appears briefly when a user launches your TV app.

Best Practice: Striking, simple graphics drawing focus to your logo make the most of this loading screen. Users often have only a second to view the Splash Screen.

tvOS Log-In

The Log-In Gate appears to logged-out users when they attempt to watch content or access features requiring an account.

Users can create an account, log-in to their existing account, or return to the Explore Interface.


tvOS Explore

The Explore Interface is how users browse your video content.

Users can tap into videos, Collections, or Categories to see details and to start watching, if they have access to the content. There are many different screens within the Explore Interface, but your branding elements remain consistent throughout.

Use the Featured Carousel and Video Thumbnails to maximize your branding throughout the app.