Viewing Your App Analytics
For customers with Branded Apps there are even more sources of data about your apps for your to gain insights into your users and their viewing or subscribing habits. This data is separate from what is provided on the Vimeo OTT dashboard about your customers and videos, which you can read more about here, and is specific to each platform.
The following sections will guide you through how to quickly see basic analytics per app platform on the various developer accounts that you have setup prior to launching with Vimeo OTT. Please keep in mind that this data is not managed by Vimeo.
See Apple's documentation here.
Apple offers a robust amount of data on app installs, sales, and more via their App Analytics page within App Store Connect. App Analytics will give you insights into installs and impressions for your iOS and tvOS apps and more generalized sales information. You will also be able to see where around the world your app is being downloaded and used.
For more detailed information about the sales of in app subscriptions you can visit the Sales and Trends section of App Store Connect. This page will breakdown the differences between your monthly and yearly subscription options and show where around the world your customers are coming from. You will also be able to download details reports for specific date ranges from this page if you need to take this data elsewhere.
Apple even provides detailed subscription retention information for your subscriptions so you can see how long people are sticking around. You can see this data by clicking on "Retention" on the left hand navigation menu under Subscriptions within Sales and Trends.
See Google's documentation here.
There is a general overview available for your app on the Dashboard page of the Google Play Developer Console after logging in which can provide a good snapshot of how your app is doing. This page includes data on the amount of new users aquired, recent revenue from in app subscriptions, and average rating by end users on the Play Store.
For a more detailed analysis of other data points though, Google provides access to a separate Statistics page within the Google Play Console. The statistics page will show you a breakdown of your active installs, growth rate against your peers, and many other breakdowns via the configurable report selector.
The Dashboard and Statistics pages are available by clicking into the app you want to see data for and then selecting the desired page from the left hand navigation menu of the Google Play Console.
See Amazon's documentation here.
Amazon provides detailed information about download rates and reviews through their developer dashboard which you can access by logging into your Amazon Developer account and navigating to the Reporting page.
This page will show you downloads on Fire TV devices, which Amazon refers to as "App Sales", for the entire history of your app being available. You will also be able to see "Sales by Marketplace" which breaks out the specific Amazon stores, represented by their regional Amazon web address, and tallies up how many times your app has been downloaded in each region.
See Roku's documentation here.
Through the use of Looker dashboards, Roku provides access to several reports about your channel, its engagement with users, and its "health" which refers to the stability rates for each version across devices. You can see all of these reports by logging into your Roku Developer Dashboard, then selecting "Dashboard" and clicking "Manage My Channels", then "View Analytics" underneath your public app listing. You can differentiate between your public app and any private apps that may have been setup for testing by looking for which listing shows "Public: Yes" in its details.
See Microsoft's documentation here.
After logging into the Microsoft Partner Center and selecting your app under the Products tab on the left hand navigation menu you can see the basic stats in the main Application Overview page. This will include "Acquisitions" which is installs and crashes over the default time period. You can see more information by clicking on either of those charts or by expanding the Analytics section under the name of your app and selecting any of the subsections.
The Acquisitions section can show detailed breakdowns of your installs across varying amounts of time and the funnel of how many people went from viewing your store listing page all the way to using the app on their device.
The Usage page shows a cohort analysis in addition to a comparison of Active and New users on your app. Location data for users can also be seen lower down the page.