Google Email Notifications

Below are some of the most common emails you will receive from Google throughout the course of your app's lifespan. These emails will be sent to the email address associated as Google developer account owner.

If you ever receive an email and you are unsure what it means, start here! If your email is not listed and you have questions, please forward the email towards Technical Program Manager and/or Account Manager. Our team will review and point you in the right direction if there is any action you need to take!

Email Subject Line Is It Important? What Does It Mean? What Should I Do?
Notification from Google Play about [Your App Name] Yes This email indicates a rejection from Google for either your Android and/or Android TV app. While our team is checking within your developer account each day for any alerts, you will always receive this email as developer account owner. Please ensure your Technical Program Manager and Account Manager are made aware of the rejection by forwarding this email to them.
Action Required: Your app [Your App Name] is not compliant with Google Play Policies Yes This email indicates a rejection from Google citing something wrong likely with your content or branding materials. There may be an explicit or vague policy/guideline referenced by Google in their initial email. While our team is checking within your developer account each day for any alerts, you will always receive this email as developer account owner. Please ensure your Technical Program Manager and Account Manager are made aware of the rejection by forwarding this email to them.
Your app includes non-compliant SDK version No At times, Google will note that your app may be out of compliance with a specific SDK requirement. Typically, these requirements have lengthy deadlines for an application to be in compliance by. Vimeo is aware of these needed development updates and will ensure your application is updated appropriately ahead of the provided Google due-date.
If you are ever unsure, feel free to forward this email to your Technical Program Manager and Account Manager. Otherwise, you can ignore this email.
Google Play Developer Program Policy Update No

Vimeo is aware of the necessary policy updates and will ensure that your application is updated and in compliance ahead of the provided Google due-date.

You can ignore this email.
[Action Required] - [Your App Name]: Update your app to [Google Policy Requirement Version] or newer by [Date] No

Vimeo is aware of the necessary policy updates and will ensure that your application is updated and in compliance ahead of the provided Google due-date.

You can ignore this email.
Action requested: Declare your Ad ID permission No Vimeo is aware of the necessary permission declaration and will ensure that your application is updated and in compliance ahead of the provided Google due-date. You can ignore this email.