Custom App Store Screenshots Requirements

App Store screenshots dominate application platform search results and store-listings. They are also the largest visual element within most App Stores. In addition to showcasing imagery from within your application, screenshots also allow for incorporation of marketing copy and brand elements.

When making custom App Store screenshots for any platform:

• Read our Best Practices guide for tips on organizing your video content and writing compelling and compliant marketing copy. 
• Avoid third-party trademarked logos, device images, store badges, or icons. For example, do not mention Roku, Google, or Chromecast in iOS screenshots. Instead use non-trademarked terms like "cross-platform" or "on any device."
• Do not reference exact prices or free-trial availability. Pricing and free-trial offers can vary in different countries and territories, making static screenshots inaccurate over time. 
• App Store screenshots should focus on the content and features available on the device your screenshot is sized for. They are not a marketing opportunity for your streaming service in general. They are promotional artworks to encourage a viewer to download your app on a particular device. As such, your App Store screenshots must feature screenshots or mockups of the app on the relevant device.

iOS

Apple's Help Articles: Overview | Sizes | Device Frames

• Apple requires 2 sets of screenshots, which will surface depending on the device accessing the App Store. For example, a user browsing on a tablet will see iPad screenshots.
• Apple requires screenshots to depict the application in use. Apple screenshots can not depict marketing imagery only.
• If you include devices in the screenshots, they must match the device listed for that resolution. For example, a 1290 x 2796 screenshot must show the distinctive "dynamic island" seen on 6.9" Display iPhones. A 1290 x 2796 screenshot cannot show the "notch", which does not appear on 6.9" Display iPhones.

⬇︎ Download (Click the Frame)	Device	Acceptable Resolutions	Screens	Format
	iPhone, 6.9" Display Must include "dynamic island"	1290 x 2796 pixels (portrait) 2796 x 1290 pixels (landscape) 1320 x 2868 pixels (portrait) 2868 x 1320 pixels (landscape)	Min: 3 Max: 10	JPG or PNG
	iPad, 13" Display	2064 x 2752 (portrait) 2752 x 2064 (landscape) 2048 x 2732 (portrait) 2732 x 2048 (landscape)	Min: 3 Max: 10	JPG or PNG

Android

Google's Help Article: Overview & Sizes

Android requires 2 sets of screenshots, which will surface depending on the device accessing the Play Store. For example, a user browsing on a tablet will see Android tablet screenshots. 

⬇︎ Download (Click the Frame)	Device	Acceptable Resolutions	Screens	Format
	Phone	Minimum dimension: 320px Maximum dimension: 3840px The maximum dimension can't be more than twice as long as the minimum dimension Suggested: 1242 x 2208	Min: 2 Max: 8	JPG or PNG
	Tablet	Minimum dimension: 320px Maximum dimension: 3840px The maximum dimension can't be more than twice as long as the minimum dimension Suggested: 2048 x 2732	Min: 2 Max: 8	JPG or PNG

Fire Tablet

Amazon's Help Article: Overview & Sizes (click to "Screenshots" tab)

Fire Tablet requires 1 set of screenshots, which will surface on Fire Tablet devices accessing the Appstore. 

Device	Acceptable Resolutions	Screens	Format
Tablet	480 x 800 600 x 1024 720 x 1280 800 x 1280 1080 x 1920 1200 x 1920 1600 x 1920 1600 x 2560 Suggested: 1600 x 2560	Min: 3 Max: 10	JPG or PNG

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TV

Screenshot requirements on TV platform are simpler than those of mobile platforms. In most cases, you need only provide one set of TV screenshots that will be compliant for all platforms. 

⬇︎ Download (Click the Frame)	Device	Resolution	Screens	Format
	TV (all platforms)	1920 x 1080 (HD)	4	JPG

If you want to make multiple sets of TV screenshots specific to each application platform, follow the platform-specific requirements found below: